I didn't expect results straightaway.

Once there were two women who were best friends, yet they were different: one was as beautiful as the new day but poor as a church mouse, while the other was as unsightly as the night but immeasurably rich. Now it came about that a fellow moved into the land; straightaway he was greedy for the wealth of the unsightly one, but he preferred to be adorned with the beauty by his side.

Collective rules are not set straightaway but progressively win recognition.